Roero is one of Piedmont’s most captivating hidden gems. Located on the left bank of the Tanaro River, north of Alba, it is a land of rugged beauty, ancient castles, and some of Italy’s finest wines. While often overshadowed by its famous neighbor, the Langhe, Roero offers a more "wild" and diverse landscape that earned it a spot on the UNESCO World Heritage list in 2014.
History
The region takes its name from the Roero family, a powerful noble clan from Asti that dominated the area from the Middle Ages until the 18th century.
Geological Beginnings: Millions of years ago, Roero was an inland sea. Today, the soil is still rich in marine fossils and sand, which gives the local wines their characteristic elegance and aromatic lift.
Feudal Past: Because of its strategic position between the rival cities of Alba and Asti, the hills are crowned with defensive towers and castles (like those in Monticello, Magliano Alfieri, and Guarene), many of which are now open to the public.
Nature & Landscape
Unlike the orderly, monoculture vine-covered hills of Barolo, Roero’s landscape is a "patchwork" of vineyards, fruit orchards, and deep forests.
Le Rocche (The Cliffs): This is the most iconic natural feature—a 12km stretch of dramatic sandy cliffs, jagged ravines, and "lunar" canyons formed by the erosion of the Tanaro River.
Biodiversity: The sandy soil supports over 1,100 types of vegetation and serves as a habitat for honeybees and rare butterflies.
Typical Foods & Wines
Roero is a "foodie Shangri-La" where the cuisine is a mix of aristocratic tradition and rustic farming culture.
Wines Roero Arneis DOCG (the "white Barolo," floral and crisp) and Roero DOCG (red, made from 100% Nebbiolo grapes).
Pasta Tajarin (thin egg noodles) with 30+ egg yolks and Agnolotti del Plin (tiny pinched ravioli).
Specialties Canale Peaches, Madernassa Pears, and the world-famous White Truffles of Alba.
Main Dishes Coniglio all'Arneis (rabbit braised in white wine) and Brasato (beef braised in red wine).
Hazelnuts The Tonda Gentile hazelnut, used in Gianduja chocolate and local cakes.
Activities
Hiking & Biking: Explore the Great Roero Trail (S1), a 40km route through the Rocche, or the Romantic Road of Langhe and Roero, which connects panoramic viewpoints.
Wine Tasting: Visit the Enoteca Regionale del Roero in Canale or small family-run "Ciabòts" (vineyard sheds) for a tasting.
Truffle Hunting: In autumn, you can join a "Trifolao" (truffle hunter) and their dog for a hunt in the damp forests.
Big Benches: Climb onto the oversized "Big Benches" (like those in Vezza d'Alba or Canale) for a whimsical view of the valleys.
Festivals
Cheese (Bra): Held every two years in September; it’s the world’s most important artisanal cheese festival.
Alba White Truffle Fair: Running from October to December, this is the region’s premier event.
Vinum (Alba): A massive outdoor wine tasting event in late April/early May.
Cantè j’euv: An ancient Lenten tradition where groups of singers go from farmhouse to farmhouse to "beg" for eggs.
Pro Tip: If you visit in May, look for the Peach Blossom festival in Canale, where the orchards turn the entire valley pink.