Altenmarkt im Pongau: A gem in the heart of Salzburg
Located in the heart of Salzburg, Altenmarkt im Pongau is the epitome of an Austrian market town, perfectly balancing rustic Alpine charm with world-class sports infrastructure. Whether you’re looking for a quiet mountain getaway or an action-packed family adventure, this two-season destination offers something for every traveler.
A glimpse into history
Altenmarkt’s roots run deep, with its first official mention dating back to 1074. Originally known as Rastat, it served as an important resting place along the Roman trade routes that crossed the Alps.
Hoamathaus: Housed in a building dating back to 1408, this local heritage museum tells the story of the town’s agricultural past and the “Schöne Madonna” – a masterpiece of 14th-century Gothic sculpture.
Sports heritage: In the 20th century, the town transformed from a quiet farming village into a winter sports powerhouse, becoming the headquarters of Atomic Skis and the gateway to the high-altitude resort of Zauchensee.
Description & Your stay
Altenmarkt is characterised by its wide, inviting valley floor and the surrounding "grass mountains" (Grasberge). Unlike many purpose-built resorts, it maintains a lived-in, authentic atmosphere. When planning your holiday, you will find a wide range of high-quality accommodation options. The town is famous for its luxurious villas and traditional chalets, which offer a private and exclusive experience.
If you prefer a homely feel, many local families offer beautifully furnished apartments and holiday homes that include modern amenities such as saunas and balconies with mountain views. From a cosy studio in the town centre to a spacious farmhouse on the outskirts, your holiday stay can be as rustic or as refined as you wish.
A Taste of the Alps: Typical Foods
The culinary scene in Pongau is hearty and heartwarming. Be sure to try:
Kasnocken: Small dumplings sautéed with tangy local mountain cheese and topped with crispy fried onions.
Brettljause: A rustic snack platter served on a wooden board with smoked bacon, Alpine cheese, pickled cucumbers and farmhouse bread.
Bauernkrapfen: A traditional fried pastry, often served with sauerkraut or sweet cranberry jam.
Salzburger Nockerl: A fluffy, sweet soufflé representing the three snow-capped mountains that surround Salzburg.
Activities and Nature
Altenmarkt is a paradise for those who love the outdoors.
Winter: Access to the Ski Amadé network, one of Europe's largest ski areas. Enjoy World Cup slopes in Zauchensee or family-friendly slopes on Monte Popolo. Cross-country skiers will find over 260 km of groomed trails.
Summer: Hike to the Rossbrand peak for a 360-degree view of over 150 alpine peaks. The Fairytale Forest (high ropes course) and the Erlebnis-Therme Amadé (thermal spa with looping slides) are big hits for families.
Nature: Explore the Johanneswasserfall, a stunning 60-metre-high waterfall where you can actually walk behind the curtain of water.
Festivals and traditions
The city's cultural calendar is vibrant and deeply connected to the seasons:
Bauernherbst (Farmers' Autumn): A celebration of the harvest with traditional music, cattle drives (Almabtrieb) and craft markets.
Perchtenlauf: Every few years, this ancient pagan winter festival sees locals dress up in elaborate, spooky masks to drive away the winter spirit.
Altenmarkt Advent Market: Known as one of the most romantic in the region, with a focus on authentic crafts and local choral music rather than commercial kitsch.